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Brands start briefing creators to win over AI chatbots, not just audiences

Marketers now weigh two things when spending on creators: whether they move human audiences and whether they move algorithms inside AI platforms. That second factor hasn’t hit pricing yet, but it is already shaping creator briefs.

Why it matters. Creators who can shape chatbot recommendations gain a new axis of value that brands will formalize into pricing once the practice matures.

Signal from digiday.com · Seb Joseph, Alyssa Mercante · read the original.

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