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CatGPT creator Cat Goetze takes equity stake in Smooth Media

Creator Cat Goetze becomes the first outside shareholder in Smooth Media, a five-year-old talent management firm, joining as strategic adviser while keeping her existing revenue-share deal with the bootstrapped company unchanged.

Why it matters. Talent-management firms courting creators as equity partners rather than clients sets a new bar other agencies will face when competing for top influencer talent.

Signal from axios.com · Kerry Flynn · read the original.

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