Amazon will pay more than $100 million to Exactly Right Media for distribution and ad sales on its podcast slate, led by My Favorite Murder.
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Continue free →Meta launched a unified Creator Marketing Hub, combining Creator Marketplace and Partnership Ads Hub, and will let brands run live video ads on Instagram starting September 29.
At IAB’s inaugural Creatorfronts, president James Douglas unveiled the Trusted Creator Brand Deal Initiative, a survey mapping where creator deals break down.
Betches produced “Sisters,” a three-episode scripted show made in-house by video producers Tess Tregellas and Madeline Mahoney, who first tested the concept as short-form social videos before scaling it up. Season one ran with zero brand sponsorships by design.