Betches launches sponsor-free scripted series built by its own creators
Betches produced “Sisters,” a three-episode scripted show made in-house by video producers Tess Tregellas and Madeline Mahoney, who first tested the concept as short-form social videos before scaling it up. Season one ran with zero brand sponsorships by design.
Why it matters. Betches now enters season two brand talks with an established audience and tone, letting it dictate integration terms rather than accept sponsor demands upfront.
Signal from Next in Media · Mike Shields · read the original.
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