medianexis.
medianexis.
Subscribe

TVREV’s Hot List rounds up 18 think pieces on AI, influencers and fragmentation

TVREV’s newsletter curates 18 original think pieces from its analysts and sister pub The Measure, spanning IBC fragmentation, AI in ad production, influencer marketing and local TV’s political ad boom.

Signal from TVREV · Jason Damata · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →

Broadcasters admit TV only needs a fraction of their spectrum

Sinclair, Nexstar and Gray executives now say ATSC 3.0 lets them deliver core broadcast service on as little as 2 MHz of a 6 MHz channel.

NFL ad revenue stays 80% linear even as streaming catches up elsewhere

EMarketer’s Ross Benes says the NFL still draws over 80% of ad revenue from linear TV, four times streaming’s share, even as converged TV in the broader market nears parity.

Nathanson: Fox-Roku, YouTube TV and Netflix’s ‘eventization’ redraw sports TV map

Analyst Michael Nathanson joins Puck to break down the logic behind Fox’s bid for Roku and why YouTube TV could actually save cable bundles.