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Small TV markets outdraw top 10 for NFL and college football viewing

Madhive data shows the 160 smallest of 210 U.S. TV markets deliver more total audience than the top 10 markets combined for both NFL and college football broadcasts this season, per new findings.

Why it matters. Advertisers chasing football reach can no longer treat top-10 markets as the default buy, since smaller markets carry more total audience.

Signal from The Measure · read the original.

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