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ChatGPT ad buyers get few controls as ad relevance issues emerge

Advertisers are testing ChatGPT ads, but the channel is new enough that they have only limited controls over adjacent content. Adweek reports roughly 14% of ads served inside ChatGPT have no relevance to the user’s query.

Why it matters. Buyers can’t yet verify brand safety in ChatGPT ads, since 14% of placements show no relevance to what the user searched.

Signal from adexchanger.com · read the original.

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