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Disney+ adds 1.1m UK homes as Sky ad-tier deal pays off

Barb’s Q2 2026 Establishment Survey shows Disney+ gained more than 1.1 million UK homes to reach 8.9 million, over 700,000 of them on its ad tier.

Why it matters. Distribution bundling with pay-TV platforms now outpaces standalone marketing as the fastest route to ad-tier scale, giving Disney a template other streamers will look to replicate with Sky or similar operators.

Signal from advanced-television.com · read the original.

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