Fabric.Media

Kalshi cracks top 3 in sports betting TV ad spend

iSpot data shows prediction market Kalshi ranks No. 3 in estimated national TV ad spend among sports betting brands this year, trailing only two traditional sportsbooks despite not running a typical sportsbook ad playbook.

Why it matters. Traditional sportsbooks now face a well-funded, differently-regulated competitor buying its way into the same TV ad tier they dominate.

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