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Kevin Hart’s Hartbeat locks 20-microseries slate with aTwist

Hartbeat will supply more than 20 original microseries to aTwist, the vertical-video platform launching this Thursday from veteran TV execs Jana Winograde, Susan Rovner and Lloyd Braun.

Why it matters. Hartbeat’s existing fan base gives aTwist a built-in audience for its launch, tightening the race among vertical platforms to lock up recognizable talent brands.

Signal from thewrap.com · Tess Patton · read the original.

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