A Marketing Brew survey of readers found little consensus on CTV: 24% fund it from performance budgets, 17% treat it as its own line item, and just 8% pull from TV/video budgets.
Signal from marketingbrew.com · Morning Brew Creative Studio · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →The Ankler’s Erik Barmack ties Beijing’s humanoid Robot Games to sports rights economics: the NFL, NBA and global streamers pay billions yearly for scarce athletes, while Amazon, Google and Apple already build the robotics that could one day replace them.
The Adam Scott thriller grew from 23.2 million debut views to 33.4 million in its second week, passing the GTA VI teaser to top Netflix’s movie chart for the week of Aug. 31.
Antenna data shows specialty streamers like AMC+, BritBox and Crunchyroll reached 42 million collective subscribers in the first six months of 2026, up 14% year over year.