Streaming latency now costs subscribers, survey finds
Big Blue Marble surveyed 5,027 consumers across seven markets and found 62 percent of live sports viewers have seen results or social reactions before the action reached their screen.
Why it matters. Streaming providers now face a direct link between delivery latency and subscriber churn, making real-time infrastructure investment a revenue issue rather than just an engineering one.
Signal from advanced-television.com · read the original.
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