Chris Kelly

Covers agencies and creators. Bylines at marketingdive.com. Desk record: 2 signals cited since August 2026, 2 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Dr. Squatch bets $1 million on IShowSpeed-fueled scavenger hunt over ads

Dr. Squatch and streamer IShowSpeed launched “Speedrun: Million Dollar Mission,” a nine-week, $1 million contest with hidden briefcases, weekly missions and a $250,000 finale, built by Applied MSCHF and spanning more than 4,000 Walmart stores.

Agencies jcpenney-spoofs-off-price-retail-with-retail-rejuvenation-retreat-campaign

JCPenney spoofs off-price retail with ‘Retail Rejuvenation Retreat’ campaign

JCPenney is running a wellness-themed campaign that parodies off-price retailers, framed as a “Retail Rejuvenation Retreat.” Marisa Thalberg, marketing chief at parent Catalyst Brands, positions it as a way to break shoppers of bad off-price habits.

Aug 19