Emanuele Landi

Covers measurement and streaming. Bylines at TVREV. Desk record: 3 signals cited since August 2026, 3 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Branded entertainment still measures a monoculture that no longer exists

A WFA/Lumency study of $8.2 billion in sponsorship spend finds 84% track awareness, but advocacy tracking fell to just 6%, from 15% two years earlier, even as fragmentation makes community loyalty the metric that actually counts.

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YouTube, Netflix and Disney fight the creator war on three fronts

YouTube doubled Partner Program thresholds and is paying top creators to reject Netflix deals, while Netflix keeps signing non-exclusive creator packages and Disney opens its IP to TikTok. All three are chasing the retention scroll delivers over binge-watching.

Aug 25

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Book review: ad measurement got more precise, less true

A review of Tim Hwang’s Subprime Attention Crisis argues opacity moved from ad networks to exchanges, and CTV inherited linear TV’s flaws while claiming granularity. The kicker: the most rigorously measured formats have the worst returns, and vice versa.

Aug 10