Grace Harmon

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

6 stories, newest first.RSS →

Home Depot expands in-store AI shopping assistant

Home Depot is widening rollout of its AI-powered in-store assistant, putting generative AI tools directly into the path of purchase decisions.

Ad-tech reddits-max-campaigns-add-automation-in-push-for-google-meta-ad-dollars

Reddit’s Max campaigns add automation in push for Google, Meta ad dollars

Reddit is expanding automation in its Max campaign tools, aiming to simplify buying and improve performance for advertisers. The move mirrors automated offerings from Google and Meta as Reddit competes harder for a larger share of ad budgets.

Sep 5

Streaming livestreamings-ad-advantage-hinges-on-keeping-repetition-in-check

Livestreaming’s ad advantage hinges on keeping repetition in check

The article’s actual body text was not available in this crawl, only navigation and a related-articles list. No verbatim excerpt on livestreaming ad repetition could be sourced from the retrieved page content.

Sep 3

Creators youtube-adds-amazon-affiliate-shopping-to-creator-videos-and-shorts

YouTube adds Amazon affiliate shopping to creator videos and Shorts

YouTube is integrating Amazon affiliate shopping links directly into creator videos and Shorts. The move lets creators tag Amazon products within their content, giving them a new built-in commerce path beyond existing YouTube Shopping tools.

Aug 29

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ChatGPT’s ad exclusion tools leave brand safety gaps, eMarketer finds

eMarketer reports that ChatGPT’s advertising exclusion controls give brands some safeguards against unwanted placements, but targeting precision still falls short of what buyers expect from established ad platforms.

Aug 27

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Commerce media growth outpaces teams’ full-funnel tools, EMARKETER finds

EMARKETER reports commerce media spend keeps climbing while marketing teams lack the tools to run full-funnel campaigns — buyers want awareness and conversion in one system.

Aug 27