James Hercher

Covers ad-tech and retail-media. Bylines at adexchanger.com. Desk record: 2 signals cited since August 2026, 2 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Simon Property Group launches a retail media network for its malls

The world’s largest mall operator debuted Simon Media Network, a programmatic ad vehicle built on loyalty data, opted-in WiFi location tracking and licensed third-party purchase data.

Ad-tech applovin-bets-on-ecommerce-ads-to-prove-its-more-than-a-gaming-platform

AppLovin bets on ecommerce ads to prove it’s more than a gaming platform

AppLovin is pushing its algorithmic ad platform beyond mobile gaming into ecommerce, even as its stock has fallen from $720 to $340. Skeptical brands are running holdout tests, and results are convincing them despite limited targeting transparency.

Aug 13