Kimeko McCoy

Covers creators and agencies. Bylines at digiday.com. Desk record: 5 signals cited since August 2026, 3 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Creator marketing’s programmatic turn splits agencies and platforms

LTK launched an AI tool this week to structure campaigns and recommend creators, joining holdcos and platforms automating discovery, pricing and measurement across influencer marketing. Agency executives are split on whether standardizing creators as inventory helps or backfires.

Agencies marketers-chase-fandom-as-the-new-buzzword-for-brand-loyalty

Marketers chase ‘fandom’ as the new buzzword for brand loyalty

Marketing execs are rallying around “fandom” as a way to embed brands in culture rather than advertise around it.

Aug 24

Creators creators-start-optimizing-their-own-content-for-ai-search-discovery

Creators start optimizing their own content for AI search discovery

Creators are building generative engine optimization (GEO) strategies, tailoring bios, captions and content structure so AI search tools surface them when brands and agencies search for talent. It mirrors how brands already chase AI-search visibility.

Aug 19