Lauren Johnson

Covers retail-media. Bylines at adweek.com. Desk record: 2 signals cited since August 2026, 2 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Retailers court brand budgets as Amazon, Walmart sit out ad showcase

At Ascendant Network’s Showcase in New York, executives from Home Depot, Albertsons, Instacart, DoorDash, Dollar General, Macy’s, and PayPal pitched data and audiences to marketers, distinguishing themselves from absent giants Amazon and Walmart.

Retail-media retailers-ai-shopping-assistants-are-already-lifting-order-values-and-conversion

Retailers’ AI shopping assistants are already lifting order values and conversion

Walmart’s Sparky drives 35% higher average orders, and Amazon’s Alexa for Shopping now converts 44% of sessions, up from 34% a year ago. Retail media operators now have early proof AI assistants outperform traditional search, not just replace it.

Aug 10