Laurie Sullivan

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Albertsons feeds shopper data into YouTube, DV360 with Keurig Dr Pepper as launch brand

Albertsons Media Collective now streams first-party shopper data into YouTube and Display & Video 360, enabling SKU-level, closed-loop sales measurement via LiveRamp for advertisers targeting its 50 million loyalty members.

Ad-tech microsoft-rolls-out-agentic-commerce-playbook-and-ai-max-search-expansion

Microsoft rolls out agentic commerce playbook and AI Max search expansion

Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.

Aug 23