Margo Waldrop

Covers measurement and streaming. Bylines at thedrum.com. Desk record: 2 signals cited since August 2026, 2 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

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EDO: NFL ads outperformed typical primetime spots 73-to-1 last season

EDO analyzed every national TV ad aired during the 2025-26 NFL regular season and found the average NFL spot drove the same consumer-behavior impact as 73 typical primetime ads, up 15% year over year.

Streaming netflix-and-youtube-lead-by-different-scoreboards-not-the-same-one

Netflix and YouTube lead by different scoreboards, not the same one

Nielsen shows YouTube at a record 13.8% of US TV viewing versus Netflix’s 8%, fueling a rivalry narrative. But their business models — ad-supported scale versus subscription and live sports — chase different prizes.

Aug 20