Michael Bürgi

Covers agencies and retail-media. Bylines at digiday.com. Desk record: 5 signals cited since August 2026, 2 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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WPP’s legal woes mount, but clients aren’t fleeing yet

WPP faces a former exec’s kickback lawsuit, a class action alleging execs misled shareholders for 19 months, and a Sony probe finding WPP kept 80% of publisher rebates. Clients like Coca-Cola still praise the holdco publicly.

Agencies holding-companies-rally-around-outcomes-as-h1-2026-earnings-buzzword

Holding companies rally around ‘outcomes’ as H1 2026 earnings buzzword

Publicis, Omnicom, WPP, Havas, Stagwell, S4 and Dentsu all framed H1 2026 earnings around “delivering outcomes” rather than media planning. Executives admit privately that outcomes are hard to prove given too many external factors on consumer behavior.

Aug 19