Sara Guaglione

Covers measurement and creators. Bylines at digiday.com. Desk record: 4 signals cited since August 2026, 3 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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The Telegraph turns podcasts into a franchise play across video and events

The Telegraph is expanding its podcast strategy beyond audio into video, live events and paid memberships, following its acquisition by Axel Springer.

Measurement iab-drafts-framework-for-measuring-ai-agent-ad-attribution

IAB drafts framework for measuring AI agent ad attribution

IAB is building a framework, due Nov. 12, to attribute ads served to AI agents rather than humans, since traditional signals like UTM tracking often don’t survive AI-driven customer journeys.

Aug 24

Measurement startups-race-to-solve-attribution-for-ads-served-to-ai-agents

Startups race to solve attribution for ads served to AI agents

Digiday surveys a wave of startups — OpenAds, Oasy, Mobian — building ways to serve and track ads within AI agent responses. No standard exists yet; most approaches are early proof-of-concept rather than proven measurement.

Aug 21