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AS Watson has moved UK media planning and buying for Superdrug, Superdrug Online Doctor and Savers to Havas Market, ending an 11-year run with WPP Media’s Mindshare. The Perfume Shop and other AS Watson brands are unaffected.
Channel 4 launched two products, Streaming Extend: Genre and Inferred Demographic Targeting, letting advertisers extend streaming genre buys and demographic insights into its YouTube channels. It’s part of the broadcaster’s Fast Forward push toward a digital-first model by 2030.