Sheila Obeng-King

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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John Lewis builds a YouTube chatshow to get noticed by AI search

John Lewis is launching a YouTube “vodcast” hosted by Angela Scanlon, with clips spread across social platforms, to boost its visibility in AI chatbots and AI-generated search results.

Measurement ipa-brits-now-consume-44-of-commercial-media-alone

IPA: Brits now consume 44% of commercial media alone

New IPA TouchPoints data shows British adults spend 44% of commercial media time alone, up 10% since 2015, with 16-34s at 46%. Smartphones now match TV for total commercial media time among UK adults.

Sep 9

Ad-tech trade-desk-cuts-15-of-workforce-in-strategic-reset

Trade Desk cuts 15% of workforce in strategic reset

The Trade Desk will cut roughly 575 of its 3,843 employees, about 15% of staff. CEO Jeff Green called it a deliberate reallocation, not distress, citing $1.5 billion in cash and no outstanding debt.

Sep 7

Ad-tech google-avoids-ad-tech-breakup-but-faces-mandated-changes

Google avoids ad-tech breakup, but faces mandated changes

A judge rejected the DOJ’s push to force Google to spin off its network advertising business. Google still faces changes to its ad operations, but the ruling stops short of the structural breakup regulators sought.

Sep 5

Ad-tech weekly-roundup-adtech-faces-ai-expansion-eu-scrutiny-and-rebate-fallout

Weekly roundup: AdTech faces AI expansion, EU scrutiny and rebate fallout

This week’s roundup spans Apple’s China AI plans and German antitrust findings on ATT, France blocking a teen social media ban, and OpenAI expanding ChatGPT ads to 31 European markets.

Aug 23