Tim Peterson

Covers creators and streaming. Bylines at digiday.com. Desk record: 5 signals cited since August 2026, 4 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Cord-cutters are ditching boxes, not cable TV itself

Digiday’s Future of TV Briefing points to data showing people are dropping cable boxes in favor of streaming apps, but many still pay for the same bundled cable channels through virtual pay-TV services.

Creators creator-marketing-may-be-nearing-its-own-programmatic-style-correction

Creator marketing may be nearing its own programmatic-style correction

Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.

Sep 2

Agencies agencies-debate-who-owns-youtube-shorts-buying

Agencies debate who owns YouTube Shorts buying

Digiday’s Future of TV Briefing reports agencies are still sorting out which internal teams — social, video or TV — should take the lead on buying YouTube Shorts ads.

Aug 27

Creators youtube-shorts-ad-spend-grows-but-still-trails-reels-tiktok

YouTube Shorts ad spend grows but still trails Reels, TikTok

Advertisers are boosting YouTube Shorts spend, agency execs say, even though Shorts CPMs run $4-6 versus $7-8 for Reels and TikTok. Bundled buys with in-stream inventory often crowd out Shorts budgets.

Aug 19