Tom Butts

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Coverage

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Parks Associates: live TV still sways streaming bundle choice

Parks Associates research finds live TV access remains a significant factor for consumers when picking a streaming bundle, even as on-demand and ad-supported tiers proliferate across the market.

Ad-tech broadpeak-launches-click2cart-for-shoppable-ctv-ads

Broadpeak launches Click2Cart for shoppable CTV ads

Broadpeak has unveiled Click2Cart, letting viewers add products to their cart with one remote click during a streaming ad. It builds on Click2, adding engagement and conversion beacons for performance measurement across pre-roll, mid-roll and L-Banner formats.

Aug 28