Wayne Friedman

Covers streaming and measurement. Bylines at mediapost.com. Desk record: 10 signals cited since August 2026, 6 published. Updated September 9, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

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Niche streaming services grew subscribers 14% in first half of 2026

Antenna data shows specialty streamers like AMC+, BritBox and Crunchyroll reached 42 million collective subscribers in the first six months of 2026, up 14% year over year.

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CIMM: sports engagement fades mid-game, so not all ad impressions are equal

A new CIMM report finds emotional engagement in live sports broadcasts declines steadily as games progress, with football’s index dropping from 100 at kickoff to 86 after two hours.

Aug 31

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Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition

Nielsen’s June Gauge shows streaming at 48.5%, broadcast up to 19.8% on World Cup and NBA Finals viewing, cable down to 19.5%. It’s the final report before Nielsen recalibrates using ARF’s DASH universe estimates this fall.

Aug 22

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Prime-time upfront dollars rise 9% to $33.7B as streaming grabs 30% more

Total prime-time upfront ad commitments climbed 9% to $33.7 billion even as CPMs fell 6%, with streaming volume up 30%. Buyers are trading rate for reach, pushing dollars into streaming faster than linear can hold price.

Aug 13

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Roku’s ad revenue jumps 25% ahead of Fox’s $22B buyout

Roku Q2 ad revenue hit $672.8M, up 25%, with subscriptions up 26% to $548.2M. The results arrive as Fox’s $22B acquisition awaits close, strengthening the case for a combined CTV ad powerhouse.

Aug 10

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WBD ad revenue falls 22% in Q2 as NBA exit bites

Warner Bros. Discovery’s linear ad revenue dropped 22% to $1.7B, mostly from losing NBA rights, while streaming ad revenue grew 9% to $306M. Streaming remains the bright spot as linear erodes, even as net income fell 91%.

Aug 10