Every signal in this story, with the reporting each one was drafted from.
AppLovin is expanding its performance-ad machine beyond game installs to court ecommerce and non-gaming marketers, per AdExchanger’s analysis.
AppLovin is pushing its algorithmic ad platform beyond mobile gaming into ecommerce, even as its stock has fallen from $720 to $340. Skeptical brands are running holdout tests, and results are convincing them despite limited targeting transparency.