Every signal in this story, with the reporting each one was drafted from.
Amazon DSP is building infrastructure with iHeartMedia to connect broadcast radio exposure to purchase and cart data, aiming for broad U.S. commercial radio and Sirius integration by 2027 alongside streaming, podcasts, CTV and display.
Now I’ve heard everything. Butler/Till and iHeartMedia ran a four-week agentic buying pilot on streaming audio and podcasts, using matched AI agents to execute a direct agency-publisher buy with no SSP middleman involved.