Chartbeat data: dark social and internal links, not Google, now drive homepages

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Chartbeat exec: media’s next phase is calibration, not transformation

Chartbeat CCO Kiran Paranjpe argues media companies are shifting from chasing new tech to carefully balancing innovation with what already works. The framing recasts “transformation” as an outdated goal in favor of ongoing calibration.

Agencies chartbeat-exec-medias-next-act-is-calibration-not-transformation

Chartbeat exec: media’s next act is calibration, not transformation

Chartbeat’s Kiran Paranjpe argues publishers should stop chasing scale and instead double down on direct sales and loyal audiences. His pitch: differentiation, not platform-scale competition, is the durable edge as AI automates the rest.

Aug 14

Measurement chartbeat-data-dark-social-and-internal-links-not-google-now-drive-homepages

Chartbeat data: dark social and internal links, not Google, now drive homepages

Chartbeat finds internal traffic and dark social climbing while Google Search and Discover referrals keep shrinking. Publishers betting on search-driven homepage traffic need a new plan as owned channels and untrackable shares take over.

Aug 13