Every signal in this story, with the reporting each one was drafted from.
NFL data chief Paul Ballew told Next in Media the league has lost confidence in Nielsen’s methodology changes and restatements, and floated alternative currencies like device IDs or subscriber counts within five to ten years.
The NFL’s measurement chief says Nielsen rushed methodology changes mid-season, disrupting ratings the league and advertisers rely on to price billions in ad deals. He points to integrated weighting and panel-versus-big-data tradeoffs as core, unresolved problems.