Every signal in this story, with the reporting each one was drafted from.
Nielsen is shipping several major methodology changes at once, timed to land before the fall TV season. Adweek breaks down the three advertisers most need to understand.
Nielsen is updating Big Data + Panel currency with seven fixes, including co-viewing via wearables, refreshed universe estimates, and improved Hispanic methodology. Changes take effect August 31 under MRC oversight, timed before the new broadcast season begins.