Nielsen’s new streaming data shows only 30% of U.S. homes are streaming-only

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Apple TV raises monthly price to $14.99, second hike in a year

Apple TV’s monthly price rises to $14.99 from $12.99, with the annual plan up to $119 from $99, effective August 28 for new and existing U.S. subscribers.

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Nielsen’s new streaming data shows only 30% of U.S. homes are streaming-only

Nielsen’s DASH-enhanced measurement reveals just 30% of U.S. households are “streaming TV only,” a finding described as a reset on the conventional streaming-dominance narrative. The data lands as Nielsen also faces criticism over unexplained methodology changes.

Aug 24