Every signal in this story, with the reporting each one was drafted from.
Fox’s World Cup coverage drew 128 million viewers and lifted its ad revenue 28% to $4.2 billion, but buyers say that hasn’t translated into a rush for Premier League inventory.
NBC’s EPL season opener featuring Erling Haaland is a live test of whether World Cup fandom converts to weekly ratings. Last year’s EPL average was 535,000 viewers per match; the England-Norway World Cup match drew 27.1 million.