Every signal in this story, with the reporting each one was drafted from.
The IAB is building a framework for measuring ads seen or influenced by AI agents, due in November. But if AI platforms control the signals proving their own influence, independent measurement depends on data the sellers themselves supply.
Digiday surveys a wave of startups — OpenAds, Oasy, Mobian — building ways to serve and track ads within AI agent responses. No standard exists yet; most approaches are early proof-of-concept rather than proven measurement.