Every signal in this story, with the reporting each one was drafted from.
Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.
Truthset’s Scott McKinley tells Evan Shapiro that data quality decides who gets results from AI-driven ad targeting — and argues quality-rated data has to reach more than the largest advertisers.