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YouTube and Variety will debut new Ziwe and Brave Wilderness projects at TIFF’s Market, with both becoming YouTube exclusives. It’s YouTube’s latest push to plant creators inside Hollywood’s traditional gatekeeping institutions.
Variety and YouTube will debut a creator showcase at TIFF on Sept. 10, premiering new shows from Mark Vins and Ziwe. It signals film festivals now treat top YouTube creators as legitimate premiere talent, not just digital sideshow acts.