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YouTube overtakes live TV in daily US viewing time

Attest’s 2026 attention economy report finds YouTube now claims 1 hour 46 minutes of the average American’s day versus 1 hour 31 minutes for live TV.

Why it matters. Buyers who still bucket YouTube as a digital line item rather than a TV-equivalent buy are underinvesting in the channel where US attention has already shifted.

Signal from advanced-television.com · read the original.

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