Adelaide brings its attention-scoring metric to podcasts and radio
Adelaide is expanding its zero-to-100 attention-quality score beyond digital and video into audio, partnering with NPR, Westwood One and SiriusXM.
Why it matters. Audio publishers like NPR can use AU scores to justify premium pricing against video and social, where attention benchmarks have shaped ad budgets for years.
Signal from insideradio.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →