Why it matters. Advertisers ceding control to automated products like Performance Max and Advantage+ lose the ability to independently verify spend, strengthening the platforms’ negotiating position as procurement scrutiny intensifies.
Signal from digiday.com · Gamers Nexus · read the original.
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Continue free →Google is scaling a Search Console-based program paying publishers only when content “significantly” contributes to Gemini, AI Overviews and AI mode answers, with payouts opaque and skewed toward small and mid-sized sites.
Google is quietly scaling a Search Console-based “AI contribution pilot” that pays publishers only when their content “significantly” contributes to Gemini and AI Overviews responses.
EMARKETER’s Behind the Numbers podcast examines why major travel brands are largely invisible when consumers ask AI chatbots like ChatGPT for travel recommendations. Smaller or niche sites often surface instead, even when searchers name a specific well-known brand.