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StreamingYouTube pays 30% more for a shrinking NFL Sunday Ticket
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YouTube pays 30% more for a shrinking NFL Sunday Ticket

Sunday Ticket costs YouTube nearly $9 billion over its seven-year deal, up sharply from DirecTV’s roughly $1 billion final season, even as the NFL shifts more games into prime-time windows and leaves fewer for the package.

Why it matters. If rising rights costs price broadcast networks out of NFL games, negotiating leverage shifts to distributors rather than the league.

Signal from wsj.com · Nat Ives, WSJ Leadership Institute · read the original.

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