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Amazon’s local ad unit is teaming with iHeart, Spectrum Reach on SMB deals

Amazon’s Local Ads division, led by former CBS Radio and Entercom exec Jennifer Mock Donohue, is partnering with broadcasters like iHeartMedia and Spectrum Reach to sell small and mid-sized advertisers into Amazon’s streaming, audio, and Twitch inventory.

Why it matters. Local broadcasters gain a way to sell into Amazon’s streaming and data inventory, giving radio and TV reps a new upsell for regional advertisers who previously lacked access to that scale.

Signal from insideradio.com · read the original.

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