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Channel 4 Sales becomes Paramount’s UK ad sales partner, ending Sky deal

Channel 4 and Paramount announced a long-term partnership, valued at over £300 million, under which Channel 4 Sales becomes the exclusive UK ad sales partner for 5 and other Paramount networks starting in 2027.

Why it matters. Advertisers now get a combined Channel 4-5 sales proposition with greater reach, while Sky loses a major ad sales client and Channel 4 Sales gains scale amid its own workforce cuts.

Signal from advanced-television.com · Nik Roseveare · read the original.

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