BIA: local ad growth flatlines in 2027 after midterm political surge
BIA Advisory Services says local ad spending will nearly match total U.S. market growth this year, fueled by midterm political dollars.
Why it matters. Local broadcasters and sales teams face a tough 2027 comp against this year’s political windfall, with no growth cushion once election dollars vanish.
Based on reporting by tvtechnology.com — George Winslow · mediapost.com — Joe Mandese.
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