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BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

BIA Advisory Services now projects U.S. local ad revenue will hit $184.5 billion in 2026, up from its prior estimate of $181.7 billion, citing stronger mobile, social, video and streaming performance plus $8.4 billion in political spending.

Why it matters. Local broadcasters and radio operators can point to digital and political tailwinds to defend budgets even as traditional formats like print keep declining.

Signal from insideradio.com · read the original.

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