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Comscore adds measurement for sponsored ads inside AI chat

Comscore’s AI Intelligence now measures sponsored chat-based advertising in tools like ChatGPT, tracking how paid placements affect traffic and behavior. Early travel-category data shows sponsored-ad presence in hotel prompts jumped from 6% in March 2026 to 24% in May.

Why it matters. Marketers now need independent verification of paid versus organic brand visibility inside AI chat responses as sponsored placements scale rapidly.

Signal from comscore.com · read the original.

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