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Creators own 91% of lawn care video uploads while media sits out

Lawn and yard care videos drew 3.3 billion U.S. YouTube views this year, but Tubular Labs data shows creators claimed 85% of views and 91% of uploads, leaving media companies with just 45 uploads total.

Why it matters. Publishers like HGTV and Southern Living can enter with existing archive footage, but every month they wait, creators like The Lawn Tools deepen their hold on a category brands such as Scotts are already sponsoring.

Signal from TVREV · John Cassillo · read the original.

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