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Crooked Media’s nonprofit launches political creator drive for 2028

Crooked Ideas is launching video programming and brands to reach young, politically skeptical voters ahead of 2028, hiring digital strategist Kyle Tharp to lead it.

Why it matters. Progressive groups like Courier and AND Media are racing alongside Crooked Ideas to build creator networks, betting that owning distribution to young men matters more than legacy outlet endorsements.

Signal from semafor.com · Max Tani · read the original.

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