DirecTV survey: out-of-home sports viewing rivals watching at home
DirecTV for Business polled 2,000 sports fans and found ballpark attendance edged out both home viewing and sports bars as the top choice, 31% versus 29% each.
Why it matters. Rights fragmentation across streamers and networks pushes fans toward commercial venues, giving distributors like DirecTV for Business added leverage to sell bars and restaurants on carrying the full slate.
Signal from The Measure · Jon Lafayette · read the original.
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