Covers streaming and measurement. Bylines at The Measure. Desk record: 22 signals cited since July 2026, 10 published, first to report 1. Updated September 9, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
Gracenote’s Home Screen Advantage study found 26% of viewers often can’t find games on TV, and 85% want their set’s first screen to show upcoming games and how-to-watch details.
Sep 3DirecTV for Business polled 2,000 sports fans and found ballpark attendance edged out both home viewing and sports bars as the top choice, 31% versus 29% each.
Sep 3FreeWheel is integrating Truthset’s audience data evaluations into its programmatic advertising platform for connected TV. The move lets advertisers configure data accuracy at the point of buying rather than checking quality after impressions are already delivered.
Sep 1Connected TV ad impressions for movies rose 16% this summer to 17.7 billion, per AdImpact, while broadcast movie spots fell 50% to 93,600 airings.
Aug 27Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.
Aug 27IAS says a fraud ring used novel-reading apps to run hidden browser sessions, generating ~$1M/month across 800+ domains. It also faked engagement signals — 25x higher click success, 4x eCPMs — inflating traffic value for buyers.
Aug 25DoubleVerify will bring brand suitability, viewability and centralized reporting to TikTok’s Pangle ad network across 48 markets. It’s another sign measurement vendors are racing to cover mobile app inventory as ad dollars follow viewers off the open web.
Aug 13Tubi is expanding its Gracenote partnership to power natural-language content search and test content IDs in programmatic bid streams. It’s a bet that better metadata drives both discovery and more targeted ad inventory as Tubi and Fox One scale.
Aug 13Fox is renewing and deepening its iSpot partnership, feeding outcomes data into its AdStudio platform for linear and streaming. It’s a signal that TV sellers see attribution and business-outcome proof, not just reach, as the currency advertisers now demand.
Aug 11